Thank you for your continued patronage of Muroo Co., Ltd.
The "Japan Truck Show 2026", Japan's largest exhibition for the truck-related industry, was held at Pacifico Yokohama starting Thursday, May 14, 2026.
On that first day,TOYO TIREAt the special stage in the booth, our Representative Director and President, Shunichiro Yamashita, and the person in charge of our Vehicle and Safety Management Department gave a talk session.
During the session today, we discussed our company's vision for a "Sustainable Logistics Future" and the initiatives we are particularly focused on. We invite you to take a look at the proceedings of the day.
■ Scene on the day
(From left to right in the photo: MC Kei Takeoka, our Representative Director and President Shunichiro Yamashita, and our representative)
■ Our company's key policies communicated during the talk session
As a company that supports the vital lifeline of "food" essential to people's lives, we primarily conveyed our future approach driven by our company, from both management and on-site perspectives.
1. Contribute to "Reducing Food Loss" with High-Value-Added Logistics
Japan's largest consolidated cold chain networkBlue Line serviceLeveraging this, we are promoting direct delivery, which not only transports goods but also consolidates manufacturers' factory functions (such as packaging) at distribution centers. Alongside transportation efficiency,Solving social issues such as extending the shelf life of food and reducing food lossWe emphasized our policy of commitment to [the cause/project/goal].
2. Protecting "Local Lifestyles" by Strengthening Local Bases
Amid concerns that the "Logistics 2024/2026 Issues" will create a logistics gap between urban and rural areas, our company utilizes its nationwide network to meticulously address regional challenges. With a strong belief that "protecting rural logistics is protecting the lives of the communities themselves," we will continue to strengthen our rural bases.
3. Blue Line ECO ProjectEnvironmental impact reduction
To achieve sustainable logistics, we are moving forward with both hardware investments, such as introducing high-efficiency freezers at our centers, and software initiatives, such as thorough implementation of "fuel-saving driving" in the field.Consistent daily operation management leads to steady reductions in CO2 emissions.showed such an attitude.
4. "Thorough Management of Running Gear" - The Key to Safe Operation
To maintain "uninterrupted" stable deliveries, our company thoroughly implements daily inspections and proper tire pressure management at the site level. Because tires are the only part of the vehicle that touches the ground, we prioritize not only safety but alsoNext-generation performance that leads to reduced on-site burden and further environmental consideration (improved fuel efficiency).and expressed the anticipation of pursuing that with the manufacturer.
■ Talk Session Outline
Date: Thursday, May 14, 2026, 11:00 AM - 11:30 AM
Location: Pacifico Yokohama (Special Stage within the TOYO TIRE booth)
● Theme: What tires can do for the future of logistics
Speakers:
○ Motor journalist Kei
Takeoka (Moderator)
○ Muroo Co., Ltd. Representative Director and President Shunitro Yamashita
Muroo Co., Ltd. Vehicle and Safety Management Department Representative
For details on the overall event overview and presentation schedules for other programs, please see [This announcement article (link)Please see [
Through this stage, it was a valuable opportunity to reaffirm the importance of our "co-creation partnership" with TOYO TIRE, who support logistics through their tire products.
We sincerely thank all of you who gathered in front of the stage on that day, as well as TOYO TIRE Corporation for this valuable opportunity.
Muro Co., Ltd. will continue to deliver secure and safe food logistics, and will strive as a united company towards the realization of a sustainable society. We look forward to your continued patronage.
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